Recover 21% of
Deferred Revenue
Every declined repair is revenue that already trusted you enough to come in. A 90-day follow-up system converts a significant portion of it without any additional marketing spend.
The 90-Day
Follow-Up Sequence
Declined work falls into three urgency tiers, each requiring a different message and timing. A one-size-fits-all "just following up" message barely converts. Specific, timed outreach does.
Capture every declined service at point of sale
Every service not approved gets logged: customer, vehicle, specific repair, estimated cost, and date. This is the data asset — nothing downstream works without it.
Categorise by urgency tier
Safety-critical (brakes, steering, tires): follow up in 14 days with a direct safety message. Maintenance-due: 30 and 60 days. Cosmetic: 60–90 days.
Send specific, not generic, follow-up messages
'We noticed you deferred your front brake pads at your last visit — they were at 2mm and are likely overdue by now' converts 4× better than 'time for a check-up'.
Include a direct booking link in every message
Every follow-up message should link directly to booking with the specific service pre-selected. Remove every click between 'I should do that' and 'appointment confirmed'.
doing $60K/mo with 25% decline rate
Now Fill Every Bay You Have
You're recovering deferred revenue and maximising each ticket. Now learn how to keep your bays running at 87%+ utilisation.
Bay Optimization Guide →